From a Small-Town Skincare Brand to Brooke Burke: The Story Behind Our National Campaign
If someone had told me a few years ago that Youthful Balance Skincare would one day appear alongside Brooke Burke in a national advertising campaign—including streaming television commercials, cable television, connected TV, and digital billboards in New York City's Times Square—I probably wouldn't have believed them.
Yet here we are.
As the founder of Youthful Balance, a pharmacist with more than 24 years of healthcare experience, and someone who hand-built this business from the ground up, this collaboration has been one of the most exciting milestones in our journey.
The Campaign That Brought Our Story to Life
How the Brooke Burke Collaboration Began
In February, I received an unexpected email from a marketing agency that works closely with Brooke Burke.
They had discovered Youthful Balance and felt that our brand values closely aligned with Brooke's.
They loved that our skincare is:
- Pharmacist founded
- Made in small batches
- Created with clean, naturally derived ingredients
- Focused on simple routines that actually work
- Affordable without sacrificing quality
After learning more about the brand, they asked if they could try the products for themselves.
Of course, I happily sent them a selection of Youthful Balance products.
Not long after, I received the news every small business owner hopes for—they genuinely loved the products and wanted to move forward with a collaboration.
A National Campaign Featuring Youthful Balance
Today, that conversation has grown into a national advertising campaign featuring Brooke Burke and Youthful Balance. You may begin seeing our commercial on: And if that wasn't exciting enough... Our products are also being featured on digital billboards in the heart of Times Square in New York City. For a small skincare company that started with one pharmacist's passion for creating effective, affordable skincare, it's truly surreal.
Why Brooke Burke Was the Perfect Fit
When choosing someone to represent your brand, it has to feel authentic. Brooke Burke has built her career around wellness, confidence, healthy living, and embracing aging naturally. Those same values have always been at the heart of Youthful Balance. We believe skincare doesn't need to be complicated. You don't need a 15-step routine. You don't need products filled with unnecessary ingredients. You simply need thoughtfully formulated products that help support healthy, balanced skin. That shared philosophy made this collaboration feel incredibly natural.
Our Billboard
We are still not over this one.
An Unforgettable Milestone
From hand-packing every order to seeing our products displayed in Times Square, this journey has been nothing short of incredible.
"What started as a happy accident has grown into a collaboration I couldn't be more proud of."
The Featured Products
The commercial highlights one of our most popular skincare routines—the Balanced Basics Set.
This simple three-step routine includes:
Gentle Niacinamide Cleanser
A gentle cleanser that removes makeup and impurities without stripping your skin.
Glow Skin Facial Oil
Our best-selling facial oil, formulated to help improve the appearance of uneven skin tone, fine lines, and dullness while giving skin a healthy-looking glow.
Dewy Skin Moisturizer
A lightweight moisturizer that locks in hydration while leaving skin feeling soft, smooth, and refreshed.
Together, these three products create an easy routine designed for women beginning to notice fine lines, dark spots, or loss of radiance.
Ready to experience the routine featured in Brooke Burke's commercial?
Thank You for Supporting Small Business
While seeing our products on television and in Times Square is certainly exciting, what means even more is knowing that every order still supports a small business.
Every product is created with intention.
Every order is packed with care.
Every customer is appreciated.
This opportunity wouldn't have been possible without your support over the years.
Whether you've been with us since the beginning or just discovered Youthful Balance through Brooke Burke's commercial, welcome.
We're so glad you're here.
The Author: Beth Hoopes
Beth Hoopes, PharmD, is the founder of Youthful Balance, a pharmacist-founded skincare brand dedicated to creating simple, effective skincare made with clean, naturally derived ingredients. With more than 24 years of experience as a pharmacist, Beth combines science-backed formulation with a passion for helping others feel confident in their skin. Every Youthful Balance product is thoughtfully crafted in small batches to deliver high-quality skincare at an affordable price.