Youthful Balance was founded by pharmacist Beth Hoopes, who brings over 24 years of experience in healthcare and 15 years as the owner of three independent retail pharmacies in Iowa.

What started as a happy accident quickly turned into something more. While formulating a product for one of her animals, Beth decided to try it on her own skin—and saw results she couldn’t ignore. That single moment sparked the beginning of what would become Youthful Balance.

After selling her pharmacy business, Beth shifted her full focus to building a thoughtfully developed skincare line designed to support balanced, healthy skin and a natural, youthful glow.

Today, each product reflects her unique blend of scientific expertise and intuitive formulation, using clean, naturally derived ingredients to create simple routines that truly work.

Beth lives on a cow/calf farm in Iowa with her husband and three sons, where life stays grounded in the same values that built her brand—hard work, trust, and balance.